STELR aims to raise awareness of opportunities in STEM (science, technology, engineering and mathematics)-related careers in order to increase the number of students choosing science and engineering careers and to address the shortage of science and engineering graduates.
One of the reasons that students do not choose to pursue these careers is that they often do not understand what the career entails. For example, anecdotal evidence suggests that unless a student knows an engineer, they have little idea about engineering and are unlikely to consider it as a potential career.